Blog Posts

Sponsored by Nicorette, this informative article addresses the important issue of quitting vaping. Adhering to strict tone-of-voice guidelines, I ensured the content was engaging yet sensitive, offering valuable insights and highlighting relevant products to support those looking to make a change.

This editorial piece showcases the top home workout essentials in a clear and concise format, making it easily digestible for readers. Through persuasive and inclusive language, I inspire them to embrace exercise and pursue a healthier lifestyle.

Sponsored by the featured brands, this advertorial explores the top spring health products, employing uplifting and informative language while adhering to strict medicinal guidelines. Each product includes a clear warning to ensure consumer safety and awareness.

In partnership with Love Island, I embraced a Gen-Z tone to connect with fans. Using engaging, colloquial language like "Crack on with these wellbeing wonders" and "These products are your type on paper," I encouraged readers to purchase trending items, creating a fun and relatable experience.

Using third-party trend websites, I researched the top beauty trends for 2024 and adopted an engaging tone that resonated with beauty enthusiasts.

In this sponsored advertorial, I showcased the beauty products popular with Love Island contestants. I used a lively and engaging tone, incorporating Love Island puns and relatable language to highlight each product's unique features.

I created a comprehensive top-to-toe festive checklist, highlighting a variety of products to help readers prepare for the holiday season. Each item was thoughtfully selected to reflect current trends, offering something for everyone to embrace the festive spirit.

Sponsored by the high-end beauty brand Urban Decay, I integrated their unapologetic and creative tone of voice into a compelling advertorial, successfully driving sales for their top four products.

As part of a month-long campaign for Boots, I developed an advertorial that seamlessly combines expert tips for improving the skin barrier with recommendations for ideal products, resulting in an engaging and informative promotional piece.