Emails

New Product Release - NIVEA

I successfully promoted NIVEA's largest new product development (NPD) for 2024 to an email list of 100,000 consumers. My approach included delivering a clear and concise product overview, with a strong focus on educational messaging to enhance understanding and engagement.

Parenting Club - Boots

I created a series of 40+ weekly emails for Boots Parenting Club in ROI, supporting parents from their baby's 2-week milestone to 6 months. Written with a playful, tongue-in-cheek tone and a baby's-eye perspective, these emails offered encouragement and lighthearted support to over 60,000 parents.

Abandoned Browse - e.l.f.

I crafted an abandoned browse trigger email that captures e.l.f.'s Gen-Z tone of voice, using playful, conversational language to resonate and encourage the audience to purchase.

Multi-Brand Winter Skin

In collaboration with multiple leading brands, I developed a standout email to promote seasonal product sales. By crafting attention-grabbing CTAs and concise, impactful module copy, the campaign successfully engaged the audience and reached over 150,000 users, driving interest and boosting conversions.