Product Descriptions

Working closely with regulatory and legal teams to ensure compliance, I specialise in creating SEO-optimised product descriptions, tailoring my writing style for maximum audience engagement.

Soap & Glory Christmas 2024

Building on the brand's witty, playful tone of voice and inspired by the Christmas campaign theme "Counting All Our Glorious Stars", I crafted over 40 gift names and product descriptions filled with creative star-themed puns. 

View all sets here: https://www.boots.com/soap-and-glory/soap-and-glory-gifts

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Liz Earle Christmas 2024

I developed 30 unique gift names and product descriptions, inspired by the Christmas big idea which I curated of "Giving the gift of luxurious, multi-sensorial skincare." Each description elegantly combines sensory appeal with scientific precision, highlighting the formulas' unique qualities and efficacy while weaving in elements of the brand story.

View all sets here: https://www.lizearle.com/christmas/shop-all/

Please click on the images to view them in full size.